Comments from those who know

Great series–I’m sure your readers will greatly benefit from a succinct primer on metaphor, simile, and analogy. I did my dissertation on using it skillfully in developing the branding and communication strategies for complex, “really new” products and services. But understanding at least the basics is critical for converting casual surfers into a commited congregation of devotees–and we all know “stickiness” is make or break for long-term blogging success.
Thanks also for reminding me that I need to pick up Miller’s book to see how she’s distilled the key concepts for marketing and PR contexts.

P.S. gotta love the Chicago Trib blurb for her book–”Metaphors are communication home runs. This book shows you how to hit them.”

Your readers who are interested in more depth from one of the top academics studying metaphorical THOUGHT as opposed to just language might want to read works by George Lakoff such as More than Pure Reason or Metaphors We Live By. (They’re fairly accessible to a general audience)