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Archive for September 2008

Are you just selling instead of helping?

Posted by: edmoli879 on: September 5, 2008

 

One of my favorite email discussion used to be John Audette’s I-Sales Digest. There were many reasons for its success. One was that members of that community helped each other in their posts to the mailing list.
John says that I-Sales Digest was the major force behind his success in building a multi-million-dollar business. The digest [...]

How do you fail in Affiliate Marketing?

Posted by: edmoli879 on: September 5, 2008

 

This article reveals why some affiliate fails and explain how you can avoid yourself commit in these affiliate program promotion errors.
Affiliate marketing has been around on the Web for quite sometime now, but there are still a lot of people who doesn’t know much or even nothing about it.
Most of the people that don’t [...]

Comments from those who know

Posted by: edmoli879 on: September 5, 2008

It’s important to note the difference between a metaphor and its (arguably) less powerful cousin the simile. Similes are pretty easy to identify since they use ‘like’ or ‘as’ to make the comparison between two things.
To take one of the examples from the post:
Metaphor: A blanket of snow fell last night.
Simile: Last night’s snow was [...]

Comments from those who know

Posted by: edmoli879 on: September 5, 2008

Kathryn Fitzgerald → 05.03.07 at 3:56 pm

Great series–I’m sure your readers will greatly benefit from a succinct primer on metaphor, simile, and analogy. I did my dissertation on using it skillfully in developing the branding and communication strategies for complex, “really new” products and services. But understanding at least the basics is critical for converting [...]

Comments from those who know

Posted by: edmoli879 on: September 5, 2008

 Sonia Simone → 09.09.07 at 2:39 pm

Great topic. It’s all very good and well for David Ogilvy to claim he hated creativity–he was a stunningly good (and ground-breaking, and yes, remarkable) copywriter. I *still* want to buy things based on 40-year-old ads of his.
You can safely “shun creativity” once you’ve learned not to be awful–a [...]

Comments from those who know

Posted by: edmoli879 on: September 5, 2008

Ray Drossaert → 09.09.07 at 4:57 pm

Ah, creativity and inspiration…!
In addition to looking in new places to find inspiration, you could also turn it around: use your present skills in new situations (like using your chainsaw to create a sculpture). Most likely you’ll end up finding new ways to use those skills in your existing [...]

Comments from those who know

Posted by: edmoli879 on: September 5, 2008

Marty → 09.18.07 at 3:56 pm

Every person has a secret creative genius inside. Being creative is all about shedding inhibitions and seeking the lovely inner-voice which is ubiquitous to all human beings (whether they can sing or not )
The analogy holds true whether writing copy, painting pictures, sculpting marble, programming C#, crafting Cabernet, [...]

Comments from those who know

Posted by: edmoli879 on: September 5, 2008

Social SEO → 10.08.07 at 10:59 am

People don’t read, and even less read on screen. We need to engage them in all their senses and make them interact with the product.
If they are forced to do stuff, make mistakes and then get it right. If they are forced to get frustrated and then get satisfied, [...]

Comments from those who know

Posted by: edmoli879 on: September 5, 2008

 I like screencasts. In some areas they can replace or complement an e-book.
Let me share my little experiment: I have an Excel dashboard that can be downloaded for free. If the user wants to know how it was done he can download a (paid) version. This version includes several screencasts that show how the dashboard [...]

The Law of Abundance (part 3)

Posted by: edmoli879 on: September 1, 2008

By now, you’re probably getting the idea that what I mean by the “Tao of Abundance” is something altogether different from the Dow Jones version of abundance. The Tao of Abundance is more wholistic in its scope, addressing the entire issue of quality of life, and not simply financial goals. Because the psychological dimension is [...]